Sell Your Home
With Bradford Realty Group:
Have you ever stopped and asked someone
for directions? We certainly have. If you are like us, the first
questioned asked is "Are you from around here?" That
question is important because if answered positively, it indicates the
person whom you are asking for advice is familiar with the local
territory. They know the ins and outs, they know the neighborhoods,
they know the safe short cuts, they know the perils to steer your
clear of, and they know how to get you where you need to go.
We are from around
here.
Since 1929 we have been representing
both buyers and sellers in the south Metro Atlanta marketplace. We are
a locally owned family operated business, with four generations of our
family working in our office. With rare exceptions we confine our real
estate sales activities to that geographical area we know the best:
south metro Atlanta.
The following is a partial list of
services we can perform to help you sell your home. It is not all
inclusive. Quite frankly, we do not want to put all we do out for our
competition to see. Take your time and review the presented
information, then call or e-mail Brande
(Brandy) Bradford (770-961-5520) and she will be happy to
discuss your specific situation with you.
Pre-Listing:
None of these
pre-listing tasks reflect the years of experience and education
which manifests itself as the true professional who meets you at
your home. |
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Sales Research: We research properties which have recently sold within your
neighborhood to provide you will the most up to date comparable
sale information available. |
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Listing
Research: While recent sales indicate what homes have
actually sold for in your area, current listings reflect what is
being expected in the area. Current listings often reflect the
most recent changes in the marketplace that sales do not. |
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Expert Property
Evaluation: You home is different from all others, and
we know it. We walk your property and through your home so that
we can help you make a realistic comparison.. |
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We Help Estimate Your
Bottom Line: Based on our experience in real estate
transactions and on information you provide, we help you
estimate your net proceeds from the sale of your house. |
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Unique Pricing
Strategy:
When buying your home did you use an "Adjustment
Grid"? Probably not. The vast majority of buyers don't. So
why would you use one in pricing your home for sale? We help you
price your property the same way most buyers will evaluate your
property, and it does not involve an adjustment grid! |
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Professional
Pricing Advice: We analyze the available information to
help you determining the optimum price for your property. We
won't mislead you. If we believe the price you set is
reasonable, we will accept the listing. If we believe it is too
high, we won't accept it. We do not believe in wasting your time
and money, or ours. |
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Listing:
Effectively listing your
home for sale involves much more than signing a listing agreement.
It also includes the gathering, correlating, review and analysis
of specific information to meet federal, state and local
regulations; to provide prospective purchasers with important
information which may affect their purchase decision; and to
ensure that any subsequent closing is executed smoothly and in a
timely manner. |
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Sample Sale
Documents: When you list your home for sale with Bradford
Realty Group we leave you with a copy of the most commonly used
real estate sales contract. This gives you ample opportunity
to review and become familiar with the general terms and
conditions. By being already familiar with the contract, you will
be able to make a quick and well informed decision on any offer to
purchase your property. |
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Home Preparation &
Repair Advice: We do not provide contacting services, but
we can tell you those items which in our opinion may have the
greatest effect on the sales price of your property and inform you
of those little things which we feel may help your home show the
best. |
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Free Booklet - Dressing
Your Home for Success! This
informative booklet is slap full of useful information to help
present your home in its best light. It is a must read for anyone
wanting to sell their home! We wrote this ourselves. Don't be
fooled by imitators! |
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First Strike Questionnaire:
Years of experience has brought to our attention a number of
potential problems which are often overlooked until the last
minute. Our First Strike Questionnaire helps to bring those
problems to light before they delay your sale of the
property. We wrote the questionnaire and update it often. If anyone offers this same questionnaire
they stole it from us. |
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Seller's Disclosure
Statement Assistance: The Seller's Disclosure statement
helps reduces your liability in a real estate transaction due to
your failure to disclose a material fact to the buyer. We help you
complete the important document This important document is
demanded by most buyers in today's marketplace. |
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Lead Based Paint
Disclosure Assistance: As simple as it should be, the
Federal Government did their best to make this document as
confusing as possible. We help you complete this form as the
government requires. |
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Between Contract &
Closing: What happens between finding a buyer and getting the
transaction closed is much different than the way it worked just a
few years ago. Today, the contract is the starting point for what
is often tedious and demanding path to closing. This document
details many of the steps which must be taken between contact and
closing, outlines some of the hazards and helps you remain sane
during what may seem to be crazy times. Written
by Bradford Realty Group. If anyone else offers this same report
they copied it from us! |
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During The Listing
Period:
The listing period is
that time when much of our work is behind the scenes, placing ads,
fielding inquiries about your property, marketing your property
and marketing for buyers. The activity you see in showings is the
result of two factors, marketing and pricing. Both have to be
right to sell your home. |
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We
Keep You Informed: We do not practice list and forget. We
let you know what is going on with your listing. You will receive
an e-mail or phone call from us on a regular basis to let you know
our progress in marketing your home. |
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Intensive Marketing-
On-line and Off: Our marketing activities are so intense that
we had to split them off into their own section.. as a matter of
fact, two sections. They are summarized farther down the page. |
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Ad
Maintenance: During the listing period we review the ads we
have placed for your property, make changes as necessary and run
or re-run the ads in venues which we feel offer the highest chance
of success. |
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Marketing
Material Maintenance: During the term of the listing agreement
we make periodic visits to your property check on the condition of
the sign and replace marketing materials as necessary. |
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Periodic
Market Re-Evaluation: The real estate market changes over
time. During the listing period we will re-evaluate the
marketplace to estimate the effects of any market changes on your
home. |
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Pre-Approval of
Potential Buyers: In today's volatile mortgage and real
estate markets it is more important than ever to be certain your
buyer is pre-qualified before you tie your home up in anticipation
of a sale. We request, unless otherwise instructed by you, that
all potential purchasers furnish a pre-qualification letter at the
time of submitting their offer. If not yet pre-approved, we will
work with the buyer in seeking pre-approval before they submit an
offer. |
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Professional Showings:
Showing your house is more than opening the door and letting the
prospective buyer walk through the house. It involves guiding a
prospective purchaser through a decision making process and
reinforcing and focusing on what the prospect feels are the
positive aspect of the property. It requires skill, skill which we
possess. |
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Superior
Salesmanship! We are highly trained salespersons. We know
how to analyze the needs of potential purchasers and present your
property to that potential buyer in its most favorable light. We
are not emotionally involved so we can spotlight items which are
important to the buyer instead of focusing on the aspect of the
property we have the most personal pride in. |
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Skilled
Negotiators: We are skilled in the art of negotiation. It is
our job to act in your best interests. We work to understand the
motivations of the buyer and to use their motivations to your best
advantage. |
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Vendor
List: After listing we will provide you with a list of
vendors whom we have dealt with in the past. Our list includes
contractors, attorneys, home inspectors, termite inspectors and
other trades and professionals you may find useful. While you are
welcome to use any vendor on the list, we do prefer that you check
with a friend or family member for a vendor whom they have had
good experiences with in the past. |
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Contract Period:
The contract period
is usually where we really earn our money. It can sometimes be the
most hectic, nerve racking, stressful part of selling your home.
This is the period of time when you have someone who wants to buy,
if both you and them can negotiate the mine field that lays ahead.
Our job is to guide you through that mine field safely. |
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Buyer
Follow-Up: In most contracts time is sensitive. We follow
up with the buyer or their agent to be ensure they performing as
stated in the contact. |
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Mortgage Monitoring:
Would you believe it? Many mortgage originators do not
follow-through as they should. Often, important tasks are put off
until the very last minute so that any problem will delay the
closing. We work to try to prevent these issues. |
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Home Inspection
Scheduling and Attendance: Most sales contracts require an
inspection of your home by a qualified home inspector. We handle
the scheduling of the inspection and, when necessary, meet the
home inspector at the property for the inspection. |
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Appraisal
Scheduling and Attendance: Most real estate lenders
require a real estate appraisal by a lender approved real estate
appraiser. We handle the scheduling of the appraisal and, when
necessary, meet the appraiser at the property. |
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Termite Inspection
Scheduling and Attendance: Termite inspections are called
for under most purchase and sale contracts. We handle the
scheduling of the inspection and, when necessary, meet the termite
inspector at the property. |
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Repair
Monitoring: We are not General Contractors, but we do
check on the progress of any repairs and work with contractors to
meet specified deadlines. |
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Post Contract
Negotiations with Buyer: We mentioned earlier that an
accepted contract is the beginning point. During the contract
period issues are likely to arise from the various inspections
which will require additional negotiation. We help you with this
process and work with your best interest in mind.. |
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Closing Scheduling:
Scheduling a closing often involves more than just scheduling an
appointment. Certain information must be provided to the closing
attorney, questions usually answered regarding the property, and
last minute issues resolved. Very often our experience helps avoid
costly issues and delays. |
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At Closing:
The closing table is
where all the hard work and effort comes together, usually to the
benefit of all. You sell your house and someone else now calls it
their home. But it is also a high-risk event. |
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Professional
Representation at Closing: The closing table is where it
is easiest for a buyer to take advantage of a seller by demanding
additional concessions. The mortgage company is represented by the
attorney and the buyer is represented by their agent. You also
need professional representation. Someone who has been at the
closing table many times and knows the perils and pitfalls and
knows how to help you avoid them. |
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Closing Statement
Review: It is quite uncommon for us to review a closing
statement for the first time and not find mistakes. It is even
more uncommon for the mistakes to be in the favor of the seller.
We review the closing statement to ensure they are reflect what
you agreed to. |
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Post Closing:
Our job is not quite
done when we leave the closing table. |
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Sold
Announcement: We prepare a personal letter from you to the
same friends you selected during our "new listing"
mailing announcing that you had sold your home and providing them
with your new mailing address. |
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Marketing
Your Home To Buyers:
We won't tell you all
that we do. No great magician will reveal all of their secrets. We
won't either. But, we will tell you enough to make you hungry for
more. We often use the same tactic when marketing your property.
What we want is the phone call so we can do our job as
salespersons. Getting the prospect to call is winning a battle.
Proving to them that your home will fill their needs wins the war! |
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Attention Grabbing
Signs: Signs, signs, everywhere a sign...
Our signs are designed with four specific purposes. Grab
attention, notify the public your property is for sale, notify the
public of special features and/or offers, and, of course, to
solicit response. |
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Info Boxes:
Our info boxes are filled with our custom designed circulars
giving just enough information about your house to make the
prospect want to learn more. |
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Directional Signs:
Some cities and/or homeowner associations will not allow these,
and some property owners will not let us place them on their
corners. But, when we can we place directional signs leading from
the nearest busy street straight to your property. Even though you
may live on a low traffic street, we do everything we can to let
local traffic know your home is for sale. |
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Bradford Realty Group
Listings Site: We have a special place on our web site
where we display selected information about your home. Like with
our other advertising, we do not like to tell everything about
your property. We want to generate curiosity so that our phone
will ring and we get the chance to sell! |
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The Bradford
Blog: Your home will be discussed in the Bradford Blog on
the main page of our web site. The discussion will be archived in
our searchable blog database and accessible to search engines.
This blog is also available for feed to third party sites via our
RSS blog feed. |
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GaMLS:
Your property will be listed in the Georgia Multiple Listing
Service. GaMLS is the premier MLS service, with over 45,000
participating members representing hundreds of real estate
companies throughout Metro Atlanta. |
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Letters
to Friends: This is where we put you to work. You provide
us with the name and address of up to 100 of your friends,
relatives and acquaintances and we will prepare a special letter
to announce that your home is on the market. Upon your review and
signature, we will then mail this letter on your behalf to the
persons who names you provided. |
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Post
Cards to Neighbors: We mail a "Just
Listed" post card to up to 250 of your closest neighbors
announcing that your property has been placed on the market, and
giving them the opportunity to pick their neighbor by referring a
friend. |
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Custom Designed
Print Circulars: For each listing we design an informative
circular to be utilized in the info box and the be distributed to
those seeking homes which similar to yours. |
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Custom Designed Web
Property Flier: A circular, similar to the one
described above, is also made available to prospective purchasers
on-line. Prospective buyers can download the circular and print of
their computer. |
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Exposure to Competing Companies:
Most Metro Atlanta real estate companies and franchises are
members of GaMLS, so your property is exposed to the big-boys
while you still receive small-town service. |
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Internet
Community Exposure: There are a lot of
"communities" on the Internet. We are continuously
seeking out new communities which we feel will provide an edge for
our clients. While most communities which we choose to associate
are real estate related, not all are. We feel that the high degree
of exposure provided by some of the social communities like
Myspace.com make it worth the effort to maintain a presence. |
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Internet Classified Ads
Sites: How many on-line classified ad sties will your
property appear on? We have no idea. We searched the internet and
sought out those which we feel offers the best exposure for real
estate located in south metro Atlanta. Some these sites feed their
ads to other classified ad sites, resulting in almost untold
exposure. Here are a few of the web sites your home will appear
on. |
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Internet Search Engines
& Directories: There are tons of search engines and
directories across the Internet. We optimize our web site so that
we are ensured of the greatest chance of the inclusion of your
property. GaMLS is also indexed by many of these same resources,
resulting in further exposure of your property. |
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Print Publications:
We can use a variety of effective print publications to advertise
selected properties. You have probably seen our ads in
publications such as: |
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Open Houses: Open houses
are a fading art. Very few agents like open houses, as they are
often unproductive. But, very few agents bother to run the
numbers. Open houses are worthwhile. That right person walks through just often enough to make it
worth our while to hold open houses. So, we host them with a warm
smile on our face, a firm handshake, and eager to demonstrate the
attributes of your home to potential buyers.
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Marketing
For Buyers:
We do not rely simply on
the marketing of your specific property to harness prospective
purchasers. We have a comprehensive marketing campaign designed to
do nothing but solicit calls from prospective buyers. This is
on-going marketing that we maintain in addition to the time and
effort we spend on your specific listing. |
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Bradford Realty Group
Web Site: We put a lot of effort into our web site. It is designed to attract
buyers like butterflies to a flower. It is
Search Engine Optimized to achieve the highest possible ranking in
those searches that matter the most. What matters the most may be
some of those things you may not notice or even see.... things
like meta-tag optimization, keyword selection, title optimization,
doorway pages, linking, and a array of other things only a
full-fledged geek could appreciate. We do not cheat the system,
but we do use it to our fullest advantage. |
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New/Updated Listing
RSS Feed: Potential buyers can keep informed of new listings
and of listing updates by subscribing to our Listings RSS Feed.
What is a RSS feed? Think of it as our own 24 hour news
channel delivering the latest news and information about new
and updated listings straight to the potential buyer's web
browser.
Like our Bradford Blog RSS feed,
this feed can also be displayed on third-party web sites! How
many is it currently displayed on? Frankly, it is too much trouble
for us to monitor them. |
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New/Updated Listing
E-Mail Notification: Members of our listing web site are
e-mailed updates every time a listing is added. It is just like
the U.S. Postal Service, except it runs 24 hours a day - 7 days
per week, including Federal holidays. Delivery is also much
quicker, almost instantaneous. |
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Clayton County /
Henry County Home Buyer Wish List: This wish-list was
developed by Chris and Brande Bradford specifically with Clayton
County & Henry County home buyers in mind. It is designed to
help potential home purchasers make narrow down exactly what they
are looking for and to entice them to contact us for assistance in
choosing a property. |
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Strategically
Placed Print Ads: Print ads can be very effective at
attracting potential buyers when a premium is offered rather than
a property. More people will respond to a free offer than will
respond to a sales ad. Our free premiums are designed to attract
those interested in purchasing real estate. It is then up to us to convert them to
buyers. |
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Strategically placed
Internet ads: Like with print ads, we strategically place ads
across the internet to attract buyers to our free premiums. |
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Free Reports:
These are some of our most popular premiums. While many real
estate companies offer free reports, few offer anything original.
We write our own reports, targeted to our specific
marketplace. |
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Local
Fairs, Festivals and Events:
We love events! They are often productive, a lot of fun and we
often get to help the community too boot! We regularly participate in events by hosting a
booth or being a sponsor. Look for us at your next event! |
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Mailings to Local
Renters: We regularly mail those who are renting in our
market area. These renters know the area, are apparently happy
with the area, and are great prospects for purchasing a
home. |
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Specialized Service
Area:
With rare exception, we
provide our services to buyers and sellers only in the following
service areas. |
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| Clayton
County, Georgia |
Henry
County, Georgia |
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Cities: |
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Cities: |
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City
of College Park
City of Forest Park
City of Lake City
City of Lovejoy
City of Jonesboro
City of Morrow
City of Riverdale |
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City
of Hampton
City of Locust Grove
City of McDonough
City of Stockbridge |
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Communities: |
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Communities: |
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Conley
Ellenwood
Mountain View
Lake Spivey
Panhandle
Rex |
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Ellenwood
Fairview:
Luela
Ola
Rex |
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Some restrictions apply. Bradford
Realty Group reserves the right, at its own option, to alter,
discontinue or expand products and/or services offered at any time.
Not all products and/or services are offered or utilized on every
property listed. Bradford Realty Group, its employees, agents and
affiliates do not render tax or legal advice. Matters of such nature
should be directed to a qualified professional specializing in such
fields.
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