Equal Housing Opportunity

Sell Your Home With Bradford Realty Group:

Have you ever stopped and asked someone for directions? We certainly have. If you are like us, the first questioned asked is "Are you from around here?"  That question is important because if answered positively, it indicates the person whom you are asking for advice is familiar with the local territory. They know the ins and outs, they know the neighborhoods, they know the safe short cuts, they know the perils to steer your clear of, and they know how to get you where you need to go. 

We are from around here.

Since 1929 we have been representing both buyers and sellers in the south Metro Atlanta marketplace. We are a locally owned family operated business, with four generations of our family working in our office. With rare exceptions we confine our real estate sales activities to that geographical area we know the best: south metro Atlanta. 

The following is a partial list of services we can perform to help you sell your home. It is not all inclusive. Quite frankly, we do not want to put all we do out for our competition to see. Take your time and review the presented information, then click here to contact one of our Seller Advocates™. or call 770-961-5520.

None of these pre-listing tasks reflect the years of experience and education which manifests itself as the true professional who meets you at your home. 

• Sales Research: We research properties which have recently sold within your neighborhood to provide you will the most up to date comparable sale information available.

• Listing Research: While recent sales indicate what homes have actually sold for in your area, current listings reflect what is being expected in the area. Current listings often reflect the most recent changes in the marketplace that sales do not.

• Expert Property Evaluation: You home is different from all others, and we know it. We walk your property and through your home so that we can help you make a realistic comparison.. 

• We Help Estimate Your Bottom Line: Based on our experience in real estate transactions and on information you provide, we help you estimate your net proceeds from the sale of your house. 

• Unique Pricing Strategy: When buying your home did you use an "Adjustment Grid"? Probably not. The vast majority of buyers don't. So why would you use one in pricing your home for sale? We help you price your property the same way most buyers will evaluate your property, and it does not involve an adjustment grid!

• Professional Pricing Advice: We analyze the available information to help you determining the optimum price for your property. We won't mislead you. If we believe the price you set is reasonable, we will accept the listing. If we believe it is too high, we won't accept it. We do not believe in wasting your time and money, or ours.

Listing:

Effectively listing your home for sale involves much more than signing a listing agreement. It also includes the gathering, correlating, review and analysis of specific information to meet federal, state and local regulations; to provide prospective purchasers with important information which may affect their purchase decision; and to ensure that any subsequent closing is executed smoothly and in a timely manner.

• Sample Sale Documents: When you list your home for sale with Bradford Realty Group we leave you with a copy of the most commonly used real estate sales contract. This gives you ample  opportunity to review and become familiar with the general terms and conditions. By being already familiar with the contract, you will be able to make a quick and well informed decision on any offer to purchase your property. 

• Home Preparation & Repair Advice: We do not provide contacting services, but we can tell you those items which in our opinion may have the greatest effect on the sales price of your property and inform you of those little things which we feel may help your home show the best.

• Free Booklet - Dressing Your Home for Success!  This informative booklet is slap full of useful information to help present your home in its best light. It is a must read for anyone wanting to sell their home! We wrote this ourselves. Don't be fooled by imitators!

• First Strike Questionnaire: Years of experience has brought to our attention a number of potential problems which are often overlooked until the last minute. Our First Strike Questionnaire helps to bring those problems to light before they delay your sale of the property.  We wrote the questionnaire and update it often. If anyone offers this same questionnaire they stole it from us.

• Seller's Disclosure Statement Assistance: The Seller's Disclosure statement helps reduces your liability in a real estate transaction due to your failure to disclose a material fact to the buyer. We help you complete the important document This important document is demanded by most buyers in today's marketplace.

• Lead Based Paint Disclosure Assistance: As simple as it should be, the Federal Government did their best to make this document as confusing as possible. We help you complete this form as the government requires.

• Between Contract & Closing: What happens between finding a buyer and getting the transaction closed is much different than the way it worked just a few years ago. Today, the contract is the starting point for what is often tedious and demanding path to closing. This document details many of the steps which must be taken between contact and closing, outlines some of the hazards and helps you remain sane during what may seem to be crazy times. Written by Bradford Realty Group.  If anyone else offers this same report they copied it from us!

During The Listing Period:

The listing period is that time when much of our work is behind the scenes, placing ads, fielding inquiries about your property, marketing your property and marketing for buyers. The activity you see in showings is the result of two factors, marketing and pricing. Both have to be right to sell your home. 

• We Keep You Informed: We do not practice list and forget. We let you know what is going on with your listing. You will receive an e-mail or phone call from us on a regular basis to let you know our progress in marketing your home.

• Intensive Marketing- On-line and Off: Just as rapidly as the real estate market has been evolving, so has our marketing plans. What was effective only a few months ago may no longer be effective today. We stick by the proven methods while at the same time experimenting with new innovative methods in order to develop the most effective marketing mix for your property.

• Ad Maintenance: During the listing period we review the ads we have placed for your property, make changes as necessary and run or re-run the ads in venues which we feel offer the highest chance of success.

• Marketing Material Maintenance: During the term of the listing agreement we make periodic visits to your property check on the condition of the sign and replace marketing materials as necessary.

• Periodic Market Re-Evaluation: The real estate market changes over time. During the listing period we will re-evaluate the marketplace to estimate the effects of any market changes on your home.

• Pre-Approval of Potential Buyers: In today's volatile mortgage and real estate markets it is more important than ever to be certain your buyer is pre-qualified before you tie your home up in anticipation of a sale. We request, unless otherwise instructed by you, that all potential purchasers furnish a pre-qualification letter at the time of submitting their offer. If not yet pre-approved, we will work with the buyer in seeking pre-approval before they submit an offer.

• Professional Showings: Showing your house is more than opening the door and letting the prospective buyer walk through the house. It involves guiding a prospective purchaser through a decision making process and reinforcing and focusing on what the prospect feels are the positive aspect of the property. It requires skill, skill which we possess.

• Superior Salesmanship! We are highly trained salespersons. We know how to analyze the needs of potential purchasers and present your property to that potential buyer in its most favorable light. We are not emotionally involved so we can spotlight items which are important to the buyer instead of focusing on the aspect of the property we have the most personal pride in.

• Skilled Negotiators: We are skilled in the art of negotiation. It is our job to act in your best interests. We work to understand the motivations of the buyer and to use their motivations to your best advantage. 

• Vendor List: After listing we will provide you with a list of vendors whom we have dealt with in the past. Our list includes contractors, attorneys, home inspectors, termite inspectors and other trades and professionals you may find useful. While you are welcome to use any vendor on the list. However, we do prefer that you check with a friend or family member for a vendor whom they have had good experiences with in the past. 

Contract Period:

The contract period is usually where we really earn our money. It can sometimes be the most hectic, nerve racking, stressful part of selling your home. This is the period of time when you have someone who wants to buy, if both you and them can negotiate the mine field that lays ahead. Our job is to guide you through that mine field safely.

• Buyer Follow-Up: In most contracts time is sensitive. We follow up with the buyer or their agent to be ensure they performing as stated in the contact.

• Mortgage Monitoring: Would you believe it? Many mortgage originators do not follow-through as they should. Often, important tasks are put off until the very last minute so that any problem will delay the closing. We work to try to prevent these issues.

• Home Inspection Scheduling and Attendance: Most sales contracts require an inspection of your home by a qualified home inspector. We handle the scheduling of the inspection and, when necessary, meet the home inspector at the property for the inspection. 

• Appraisal Scheduling and Attendance: Most real estate lenders require a real estate appraisal by a lender approved real estate appraiser. We handle the scheduling of the appraisal and, when necessary, meet the appraiser at the property. 

• Termite Inspection Scheduling and Attendance: Termite inspections are called for under most purchase and sale contracts. We handle the scheduling of the inspection and, when necessary, meet the termite inspector at the property. 

• Repair Monitoring: We are not General Contractors nor are we qualified to check the quality of a contractor's work, but we do check on the progress of any repairs and work with contractors to meet specified deadlines.

• Post Contract Negotiations with Buyer: We mentioned earlier that an accepted contract is the beginning point. During the contract period issues are likely to arise from the various inspections which will require additional negotiation. We help you with this process and work with your best interest in mind.

• Closing Scheduling: Scheduling a closing often involves more than just scheduling an appointment. Certain information must be provided to the closing attorney, questions usually answered regarding the property, and last minute issues resolved. Very often our experience helps avoid costly issues and delays.

At Closing:

The closing table is where all the hard work and effort comes together, usually to the benefit of all. You sell your house and someone else now calls it their home. But it is also a high-risk event.

• Professional Representation at Closing: The closing table is where it is easiest for a buyer to take advantage of a seller by demanding additional concessions. The mortgage company is represented by the attorney and the buyer is represented by their agent. You also need professional representation. Someone who has been at the closing table many times and knows the perils and pitfalls and knows how to help you avoid them.

• Closing Statement Review: It is quite uncommon for us to review a closing statement for the first time and not find mistakes. It is even more uncommon for the mistakes to be in the favor of the seller. We review the closing statement to help ensure they are reflect what you agreed to.

Post Closing:

Our job is not quite done when we leave the closing table.

• Sold Announcement: We prepare a personal letter from you to the same friends you selected during our "new listing" mailing announcing that you had sold your home and providing them with your new mailing address.

Specialized Service Area:

With rare exception, we provide our services to buyers and sellers only in the following service areas.

 

Clayton County, Georgia			Henry County, Georgia
	Cities:			Cities:
		City of College Park City of Forest Park City of Lake City City of Lovejoy City of Jonesboro City of Morrow City of Riverdale			City of Hampton City of Locust Grove City of McDonough City of Stockbridge
	Communities:			Communities:
		Conley Ellenwood Mountain View Lake Spivey Panhandle Rex			Ellenwood Fairview: Luela Ola Rex

Some restrictions apply. Bradford Realty Group reserves the right, at its own option, to alter, discontinue or expand products and/or services offered at any time. Not all products and/or services are offered or utilized on every property listed. Bradford Realty Group, its employees, agents and affiliates do not render tax or legal advice. Matters of such nature should be directed to a qualified professional specializing in such fields.